stage-gate model

stage-gate model
/'steɪdʒ geɪt ˌmɒd(ə)l/ noun
a business model for developing a new product from conception to its launch, where the development is divided into several stages at the end of which is a ‘gate’ where the management has to take a decision as to how to proceed to the next stage

Marketing dictionary in english. 2015.

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